22min chapter

Distribution First cover image

How to Build a Social-First Content Strategy with Lia Zneimer

Distribution First

CHAPTER

Navigating the Challenges of Content Marketing

This chapter explores the challenges and nuances of content marketing, including the pressure to have perfect plans, understanding social media platforms, and balancing sales and authenticity. It emphasizes the importance of executive buy-in, repurposing content, and adapting to changing trends.

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