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Distribution First
Distribution Strategy Session [Coaching Call]
Jan 23, 2024
In this podcast, Justin Simon and Matt Minor discuss the challenges of marketing to technical teams. They explore the problem of distributing excessive content and the types of content being created. They also talk about their recent SEO progress, the launch of their TV channel, and their distribution strategy. Additionally, they share their process of creating and sharing podcast clips, aligning social media channels with the target persona, and redefining the relationship between output and impact in content creation.
42:40
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Quick takeaways
- Tailoring content to specific channels enhances engagement and reaches target audience effectively.
- Creating a cohesive narrative and theme across multiple pieces strengthens brand identity and improves content memorability.
Deep dives
Build a Strategy for Each Distribution Channel
To maximize the impact of content distribution, it is important to have a specific strategy for each channel. Instead of simply posting content everywhere, focus on aligning the channel with the target audience. For example, LinkedIn might be a good channel for reaching technical leaders, while Reddit could be effective for targeting developers. By tailoring the message to each channel, you can create a more personalized and engaging experience for the audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode