28min chapter

Distribution First cover image

Distribution Strategy Session [Coaching Call]

Distribution First

CHAPTER

Aligning Channels and Target Persona

This chapter emphasizes the importance of aligning social media channels with the target persona. It discusses how to fill content gaps and the struggle of doing too much on social networks. The chapter also highlights the need to evaluate channels and learning a new platform, as well as the challenges of managing mixed messages in a distribution strategy.

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