How to Build Your Newsletter (Without Starting from Scratch) [Best of 2023]
Dec 26, 2023
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Learn the importance of remixing and repurposing content for newsletters. Discover strategies for repurposing content for different platforms and mediums. Explore the use of AI tools and the 'one three three one method' for newsletter generation. Understand the benefits of having a content strategy when building a newsletter. Learn about the advantages of using ConvertKit for starting a newsletter.
Remixing content involves repurposing original content into different channels to engage a wider audience.
Identifying the core idea and key takeaways when remixing content provides a framework for creating valuable insights and engaging content.
Deep dives
The Importance of Remixing Content
Remixing content involves taking original content and repurposing it into different channels or platforms. It goes beyond simple repurposing by delving deeper into core categories and themes. By identifying the core ideas and key takeaways, content can be transformed into newsletters, blog posts, or even courses.
The Difference Between Remixing and Repurposing
Repurposing involves taking original content and repurposing it into another channel or platform with minimal changes. This often includes pulling transcriptions from videos or podcasts and turning them into blog posts. Remixing, on the other hand, focuses on creating new content by selecting the best frameworks and ideas from various pieces of content. It goes beyond repurposing and involves a more in-depth and expansive approach.
Using a Core Idea and Key Takeaways
When remixing content, it is important to identify the core idea or message and the key takeaways associated with it. This provides a framework for creating new content. For example, a one-core-idea and three-key-takeaways approach can be used to develop newsletters or courses. By focusing on the core concept and breaking it down into key lessons, content creators can provide valuable insights and engage their audience.
Balancing Automation and Human Editing
While AI tools can assist in generating content from transcripts, there is still value in human curation and editing. Automated content may lack the nuance and context that humans can provide. By utilizing AI as an assistant, content creators can quickly extract main ideas and key takeaways, but should still apply their own understanding and style to create engaging and valuable content.
How do some companies churn out consistent, high-quality newsletters while others continue to sputter?
The answer is remixing.
If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always been this way. But it's becoming more important than ever.
In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/