Carter Severns, an expert in modern content marketing, discusses the importance of project management, evolving content marketing strategies, choosing the right marketing channels, gaining insights about ideal customers, balancing content creation, and the importance of focus and enjoyment in running a marketing department.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing.In this episode, you'll learn:The importance of consistency in content repurposing and distributionCommon mistakes people make with repurposing contentThe potential of repurposing existing content for continuous growthThe role of newsletters in a Distribution First FrameworkHow to measure content success beyond Google rankingsCHAPTERS[00:00:00] How Repurposing Became a Priority[00:07:09] Biggest Mistakes Marketers Make[00:22:10] Top Distribution Channels Outside of Social[00:26:36] The Final Four ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Content marketing strategies, repurposing existing content, measuring success beyond creating more, getting leader buy-in, challenges and misunderstandings faced by content marketers, avoiding burnout, finding new angles, running pilots, updating old content, marketing internally, consequences of seeking external validation

Learn how to scale your content strategy with only one piece of content. Explore the 3C content method and the benefits of content distribution. Discover the use of AI for content distribution and ideation. Get insights on using the 3C methodology and SEO to improve content distribution.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin sits down with content strategy expert Camille Trent to break down the power of simplicity in content creation. From aligning skills with leadership vision to analyzing data and building a loyal audience, Camille shares insights and strategies that will leave you itching to take action. Tune in as they unravel the secrets behind PeerSignal's successful content strategy and discover how you can apply these principles to your own content marketing efforts.In this episode, you'll learn:How to simplify and prioritize your distribution effortsWhere to find opportunities to repurpose your existing contentHow to build a community and establish trustCHAPTERS[00:00:00] Introduction [00:02:26] Building a Research-Based Media Company[00:11:41] Not Everything Is a Content Problem[00:17:10] Nobody Cares About Your Brand[00:26:53] How to Make Strategic Content Decisions[00:40:20] Simplify for Better Results***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.In this episode, you'll learn:How to tap into existing SEO content to create scripts and videos quicklyThe need for user-generated content (UGC) in B2BWhy YouTube is an untapped channel for B2B SaaS companiesCHAPTERS[00:00:00] Introduction[00:04:16] How video amplifies written content[00:12:20] Who's doing video RIGHT in B2B?[00:16:02] How to create user-generated content[00:25:27] Top channels for B2B companies[00:31:27] How to improve engagement and differentiation[00:33:37] Why video is the best way to differentiate***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program. In this episode, you'll learn:How to test ideas before committing to larger projectsThe challenges in reaching targeted audienceThe impact of employee advocacy on content marketingCHAPTERS[00:00:00] Introduction [00:02:04] The importance of creating and repurposing content[00:12:08] Why creating content can be challenging, even for marketers[00:13:18] Balancing revenue and talent-focused content for different audiences[00:19:05] How to prioritize and plan to repurpose content[00:21:57] Focus on quality over quantity[00:28:56] How to measure content success***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. The episode looks at the challenges brands face right now to get their content seen in a sea of noise.In this episode, you'll learn:Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).[00:00:00] Only 39% of B2B Businesses have a Content Strategy[00:03:20] Why SEO is Still Crucial for Success[00:06:24] The Long-term Content Mindest[00:12:07] Using Daily Content to Drive Momentum[00:15:34] Why Build An Owned Platform[00:17:07] STOP Worrying About Gaming the Algorithms.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode, Justin dives deep into the world of owned media with Anthony Kennada, co-founder and CEO of AudiencePlus. Discover why owned media is crucial for businesses, how it aligns with distribution strategies, and why many companies are missing out on its potential. Anthony shares insights on the current landscape of owned media in B2B, and provides guidance on where businesses should be headed as we approach the next decade.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this week's episode, Justin joins Jason Mountford to chat all about Distribution First strategies to get more ROI out of your content, Youtube shorts as a new distribution channel, and podcasting production as a great way to connect with your audience.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.