Distribution First

The podcast discusses the importance of content distribution and the need to focus on what's working. It presents the 3C content distribution method and provides examples of repurposing content. The podcast also emphasizes the use of analytics to maximize content distribution and build brand.

Guest Mason Cosby, former content manager at Sales Assembly and content expert at Scrappy ABM, shares his experience using AI tools to speed up the content creation process. He discusses using Chat GPT to maintain a consistent brand voice and tone on LinkedIn, repurposing content efficiently by utilizing voices within the company, and the time involved in transcribing, editing, and creating blog content.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.In this episode, you'll learn:How to shift leadership's mindset toward long-term content strategiesWhy real-life conversations are key in initiating changeHow to prove content marketing's value using leading indicatorsWhy understanding and empathizing with the audience is importantHow to move from being a product vendor to a trusted partner.CHAPTERS[00:00:00] Intro[00:01:51] State of Content Marketing[00:06:16] Finding Alignment[00:13:51] Proving Value[00:22:02] What's Been Successful for Loxo?[00:30:09] Partnering With Customers***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin chats with Parthi Loganathan, CEO of Letterdrop, about repurposing and distributing content for SEO. They discuss the evolution of SEO, misconceptions about SEO, utilizing sales calls for blog content, demand capture vs demand creation, and repurposing webinars for SEO.

Chelsea Castle, content marketing expert, joins Justin to discuss working at large vs small companies, transitioning from contributor to content strategist, Lavender's collaborative content strategy, and advice for early career marketers.

Tim Hanson, an SEO expert, joins Justin on this episode of Distribution First to discuss the current state of SEO, the impact of AI on content creation, purposely hampering ad budgets, the power of positive reviews, creating useful content, treating content as an asset, and the importance of a holistic SEO strategy.

Blake Emal, an expert on content distribution and repurposing, joins the podcast to discuss common pitfalls in content distribution, the difference between repurposing and distribution, finding the right channels, and the risks of prioritizing quantity over quality. The podcast also explores utilizing AI tools for content generation, challenges with AI tools, and the future of content marketing. Additionally, tools and strategies for content distribution are discussed, including SEMrush, Google Analytics, captivate, LinkedIn, and more.

Learn how to build genuine relationships in business and distribute valuable content effectively. Discover the unexpected success of a report launch and the power of distribution in content marketing. Delve into the topic of content distribution with Brett McGrath from The Juice.

Discover the evolving landscape of content strategy and leading with a 'Distribution First' approach. Learn about the case study on podcast distribution and its success. Explore the benefits of doing a video show. Understand the importance of patience in content success. Dive into maximizing content reach and engagement on different platforms. Get insights into podcast distribution and resources for brand building and content marketing.

Jess Cook, a content marketing expert, joins the hosts to discuss content distribution, leveraging internal expertise, AI in content creation, and repurposing content for maximum impact. They also debunk common content marketing myths and highlight the importance of personal branding and distribution planning. Challenges of communication and coordination within a content marketing team are explored, along with the use of AI tools for content creation and repurposing.