Distribution First

Quick Hit: 3 AI Tools (And Workflows) to Speed Up Content Repurposing

Nov 16, 2023

Guest Mason Cosby, former content manager at Sales Assembly and content expert at Scrappy ABM, shares his experience using AI tools to speed up the content creation process. He discusses using Chat GPT to maintain a consistent brand voice and tone on LinkedIn, repurposing content efficiently by utilizing voices within the company, and the time involved in transcribing, editing, and creating blog content.

08:27

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Episode guests

Mason Cosby

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Episode notes

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Quick takeaways

The speaker uses AI tools like POTS squeeze, Descript, and Chat GBT to efficiently repurpose podcast content into various forms, such as blog content, social media posts, and YouTube videos.

They train Chat GBT to align with the brand voice and tone of Sales Assembly, ensuring consistency and high-quality content creation while utilizing feedback from LinkedIn performance to further improve the content.

Deep dives

Repurposing Podcast Content

The speaker discusses their process for repurposing podcast content into various forms, including blog content, social media posts, and YouTube videos. They use tools like POTS squeeze for transcription and show notes, Descript for video editing, and Chat GBT to train a specific brand voice. By using timestamps, they quickly group clips together for editing and embed them in the blog. They also utilize the transcript and timestamps to create blog content using Chat GBT, focusing on specific keywords and points. The speaker emphasizes the efficiency and cost-effectiveness of this repurposing process, with less than $30 a month spent on the necessary tools.

Introduction

4min

Using Chat GPT to Maintain a Consistent Brand Voice and Tone on LinkedIn

2min

Efficient Content Repurposing and Time Management

2min

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time.

Listen to the full episode here: https://distributionfirst.co/episode/ai-content-repurposing