Mason Cosby, Founder of Scrappy ABM, specializes in helping B2B SaaS companies launch their first ABM programs. In this discussion, he reveals how his structured approach to webinars consistently nets him eight deals each quarter, averaging $30,000 each. He shares his pre- and post-webinar strategies, including targeted LinkedIn outreach and personalized landing pages. Mason emphasizes the importance of understanding pain points, quality content, and effective follow-ups, all crucial for sustaining meaningful client relationships.

Mason Cosby, founder of Scrappy ABM and an authority in account-based marketing, joins to share insights on simplifying ABM for tangible business outcomes. He emphasizes the importance of starting small with re-engagement rather than overwhelming tech stacks. Mason discusses tracking engagement signals to effectively warm up prospects, treating sales as a marketing channel, and creating personalized campaigns. His framework for ABM programming focuses on aligning narratives and marketing efforts to drive success.

Guest Mason Cosby, former content manager at Sales Assembly and content expert at Scrappy ABM, shares his experience using AI tools to speed up the content creation process. He discusses using Chat GPT to maintain a consistent brand voice and tone on LinkedIn, repurposing content efficiently by utilizing voices within the company, and the time involved in transcribing, editing, and creating blog content.

Mason Cosby, founder of Scrappy ABM, discusses the importance of aligning marketing and sales strategies in account-based marketing (ABM). Topics include lean ABM, collaboration between sales and marketing, measuring and monitoring ABM success, implementing ABM strategies, roles and ownership in ABM, and balancing data-driven decisions with gut instincts in marketing.

Marketing expert Mason Cosby discusses the 4-step ABM framework on building relationships with customers. He emphasizes data, distribution, destination, and direction in ABM. Understanding the buyer's journey and aligning content is key. The podcast explores harmonizing sales and marketing, tailored engagement strategies, personalization, intent data, and the stages of engagement in the account progression process.

Join Jess and guest Mason Cosby, an ABM expert, as they discuss essential steps for success in ABM for 2024. Learn strategies for overcoming challenges, measuring program success, and building strong sales/marketing alignment. Discover how to kickstart your ABM program without additional tech investments and track key metrics for revenue growth.

Mason Cosby, founder of Scrappy ABM, leverages his expertise in hiring aligned with core values to navigate rapid growth. He discusses the critical role of documenting company values to attract the right candidates. The conversation also highlights innovative hiring strategies that favor mission-driven collaborations over traditional methods. Mason emphasizes the importance of FIT—fuel, impact, and timeliness—in team alignment, and unpacks Account-Based Marketing (ABM) as a means to harmonize sales and marketing efforts effectively.

Mason Cosby, Founder of Scrappy ABM, discusses the success of Scrappy ABM in generating pipeline leads for startups. Topics include defining Scrappy ABM, strategic timing, creating new ABM ideas, and the decision to focus on Scrappy ABM. Insights on maximizing LinkedIn engagement, sales activation, vertical pilot programs, data trends, and positive career reflections.

Discover the secrets of ABM success with Mason Cosby, including building efficient ABM programs on a budget, using podcasts for revenue generation, and implementing real-time sales activation plays. Learn about the challenges of entrepreneurship, creating valuable ABM relationships, and the importance of aligning marketing and sales teams for ABM program success.

Mason Cosby, Director of growth, shares how he used his personal LinkedIn account to generate over $1.44M in new pipeline and $267k in revenue. Topics include connecting with target accounts, creating valuable content, building relationships, giving answers to potential customers, and the power of trust in generating revenue and referrals on LinkedIn.