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How Leaders Think with Kenny Lange
How Mason Cosby Thinks About Using Core Values to Hire the Right People in an Agency
Mar 20, 2024
Mason Cosby, founder of Scrappy ABM, leverages his expertise in hiring aligned with core values to navigate rapid growth. He discusses the critical role of documenting company values to attract the right candidates. The conversation also highlights innovative hiring strategies that favor mission-driven collaborations over traditional methods. Mason emphasizes the importance of FIT—fuel, impact, and timeliness—in team alignment, and unpacks Account-Based Marketing (ABM) as a means to harmonize sales and marketing efforts effectively.
42:06
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Quick takeaways
- Core values serve as essential guiding principles in recruitment, ensuring candidates align with the organization's culture and mission.
- A flexible hiring strategy using part-time roles allows organizations to adapt while candidates assess their fit without immediate commitments.
Deep dives
The Importance of Core Values
Core values are crucial for defining the culture and direction of an organization. They help in identifying the right people for the team and serve as a guiding principle during recruitment. By documenting these values, leaders can effectively communicate expectations to potential hires, emphasizing that not everyone will align with the organization's mission. This transparency fosters a better fit between employees and the company, allowing both parties to determine if they are suited for each other.
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