How Leaders Think with Kenny Lange How Mason Cosby Thinks About Using Core Values to Hire the Right People in an Agency
Mar 20, 2024
Mason Cosby, founder of Scrappy ABM, leverages his expertise in hiring aligned with core values to navigate rapid growth. He discusses the critical role of documenting company values to attract the right candidates. The conversation also highlights innovative hiring strategies that favor mission-driven collaborations over traditional methods. Mason emphasizes the importance of FIT—fuel, impact, and timeliness—in team alignment, and unpacks Account-Based Marketing (ABM) as a means to harmonize sales and marketing efforts effectively.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Building an Effective Organization Through Family Insights and Core Values
01:47 • 2min
Missionaries vs. Mercenaries: Rethinking Team Dynamics
03:40 • 27min
The Importance of FIT in Team Alignment
30:37 • 2min
Navigating Account-Based Marketing
32:24 • 7min
Connecting and Growing with Scrappy ABM
39:50 • 2min