How Leaders Think with Kenny Lange cover image

How Mason Cosby Thinks About Using Core Values to Hire the Right People in an Agency

How Leaders Think with Kenny Lange

CHAPTER

The Importance of FIT in Team Alignment

This chapter explores the FIT acronym—fuel, impact, and timeliness—and its role in evaluating team alignment. Additionally, it clarifies the concept of account-based marketing (ABM) for listeners seeking to grasp its significance.

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