How Leaders Think with Kenny Lange cover image

How Mason Cosby Thinks About Using Core Values to Hire the Right People in an Agency

How Leaders Think with Kenny Lange

CHAPTER

Navigating Account-Based Marketing

This chapter explores Account-Based Marketing (ABM) as a strategic method that syncs sales and marketing efforts towards targeted clients. It also discusses the importance of a mission-driven agency, focusing on practical hiring steps that align with core business values.

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