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7min chapter
How Mason Cosby Thinks About Using Core Values to Hire the Right People in an Agency
How Leaders Think with Kenny Lange
Navigating Account-Based Marketing
This chapter explores Account-Based Marketing (ABM) as a strategic method that syncs sales and marketing efforts towards targeted clients. It also discusses the importance of a mission-driven agency, focusing on practical hiring steps that align with core business values.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode