Navigating Account-Based Marketing

On today's episode of "How Leaders Think", host Kenny Lange engages in a thought-provoking conversation with Mason Cosby, founder of Scrappy ABM, addressing the intricacies of facing rapid organizational growth while remaining true to core values. They delve into the significance of hiring for fit and timing, the practice of crafting a clear and achievable ABM strategy even with limited resources, and Mason's unique approach to assembling a team aligned with his company's vision. With insights on simplifying tasks for impactful results and transparent communication, this interview serves as a guide for leaders looking to scale their operations effectively.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts:  https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify:  https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts:  https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music:  https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube:  https://www.youtube.com/@Kennylange/podcasts

* Website:  https://howleadersthink.kennylange.com/

Mason Cosby Resources:
Website: https://scrappyabm.com/
LinkedIn: https://www.linkedin.com/in/masoncosby/

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