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Modern Startup Marketing

192 - How And When To Run Scrappy ABM At Your Early Stage Startup (Mason Cosby, Founder of Scrappy ABM)

Feb 26, 2024
Mason Cosby, Founder of Scrappy ABM, discusses the success of Scrappy ABM in generating pipeline leads for startups. Topics include defining Scrappy ABM, strategic timing, creating new ABM ideas, and the decision to focus on Scrappy ABM. Insights on maximizing LinkedIn engagement, sales activation, vertical pilot programs, data trends, and positive career reflections.
49:55

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Quick takeaways

  • Scrappy ABM can be highly successful for early stage startups, generating up to 90% of pipeline.
  • ABM goes beyond running ads to involve strategic targeting and personalized engagement.

Deep dives

The Power of Scrappy ABM for Early Stage Startups

Scrappy ABM, a marketing strategy focusing on intentional sales and marketing efforts, was discussed in a recent podcast episode featuring Trinity Nuyin, VP of Marketing at User Gems, and Mason Cosby, founder of Scrappy ABM. Trinity shared how leveraging scrappy ABM at an early stage startup led to 90% of their pipeline being generated from this approach. This strategy emphasizes understanding the target audience, engaging specific target accounts directly, and creating personalized content to drive customer interest and conversions.

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