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Marketers Talking
Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby
Apr 3, 2024
Join Jess and guest Mason Cosby, an ABM expert, as they discuss essential steps for success in ABM for 2024. Learn strategies for overcoming challenges, measuring program success, and building strong sales/marketing alignment. Discover how to kickstart your ABM program without additional tech investments and track key metrics for revenue growth.
20:58
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Quick takeaways
- Establishing clear data insights and personalized messaging is essential for a successful ABM program.
- Measuring key metrics such as account-level engagement and ABM-sourced revenue is crucial for assessing program effectiveness.
Deep dives
Building a Successful ABM Program
Creating a successful ABM program involves establishing strong foundations. It is crucial to focus on clear data insights, including reasons for outreach and personalized messaging. Distributing strategies across channels like email and social media helps reach target accounts effectively. Directing efforts towards engaging content and tracking engagement ensures proactive interaction with potential clients.
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