Join the conversation as marketing experts dive into the world of promotional products and their strategic uses in enhancing brand visibility and customer loyalty. Swire, also known as the promo guy, underscores the significance of targeting ideal clients with thoughtfully chosen promotional items rather than a mass audience approach. By creating a VIP experience for valued clients, promotional products can speak volumes about a brand’s identity and values. “For example, we are getting a lot more requests from clients for sustainable items.” By choosing items that are both sustainable and personalized, businesses can leave a lasting impression on their most valuable clients. Discover how personalization and timing can elevate engagement with your ideal customer profile (ICP) and open doors to meaningful conversations. In this discussion, you'll find answers to questions like: How can promotional products be used to acquire new business and retain existing clients? What role do promotional items play in building brand ambassadors and generating free advertising? How can businesses incorporate promotional products strategically into their marketing efforts? Why is it important to follow up with customers after giving gifts or making a sale? How do customer advocacy and referral programs contribute to business growth? Tune in to explore these topics and gain valuable insights into harnessing the power of promotional products to boost your marketing strategy

Join Jess Gonzalez and Colin Hirdman in an engaging conversation about effective marketing strategies and entrepreneurial insights. Explore the nuances of balancing work-life as an entrepreneur, understanding finance's role in profitability, and the decisions between bootstrapping versus venture capital. Gain valuable insights into leveraging LinkedIn for B2B lead generation and audience engagement. As Colin aptly puts it, "Businesses are there to generate revenue, and they're there to generate profit. And if you're not doing that, then, you might as well be a nonprofit or not be in business." In this episode you'll find answers to questions such as: - How do you balance work-life to avoid burnout in entrepreneurship? - What are the pros and cons of bootstrapping versus venture capital? - How can LinkedIn be utilized effectively for lead generation and audience engagement? - What strategies ensure higher connection acceptance rates on LinkedIn?

In this episode of Marketers Talking Marketing, Jess Gonzalez sits down with Angela Frank, a fractional CMO, to delve into her extensive experience in the marketing industry. Angela is celebrated for her expertise in crafting marketing strategies that are cost-effective yet highly successful. She shares invaluable insights into the world of marketing ecosystems, discussing how businesses can achieve profitability and cost efficiency amidst the evolving business landscape. Throughout the episode, Angela emphasizes the importance of cohesive brand messaging and consistency across all platforms. She explains how psychological safety in marketing is crucial for building trust and loyalty among customers. “Often, similar to what you're saying, when I would look at it, it would be, okay, well, you're doing email marketing in a vacuum,” Angela points out, underscoring the need for integrated marketing strategies. Key topics covered in this episode include: How can brands start with a clear marketing goal and statement? What is the significance of creating a marketing ecosystem for lasting success? How can diversifying marketing channels mitigate risks in today's digital landscape? What are the best practices for optimizing email marketing strategies to drive revenue growth? Tune in to explore these questions and empower your brand with data-driven decisions and customer-centric approaches. Plus, Angela offers a free digital download of her book, which covers various marketing topics in depth

In this episode of Marketers Talking Marketing, Jess Gonzalez is joined by Macaira Smith, a launch strategist and launch copywriter, to discuss the essential role of effective copywriting in the success of digital product launches. Macaira outlines the significance of having authentic and consistent copy across various platforms to build trust with your audience. She shares actionable strategies for improving conversion rates through tailored sales page copy, email marketing, and live launch events. The conversation delves into optimizing copy for launches, the impact of voice consistency, and best practices for developing a seamless sales funnel. They explore the importance of email marketing as a reliable channel and address the nuances of crafting a compelling sales message. Macaira also provides insights into the psychology behind successful copy and how it influences the buyer’s journey. For those preparing for a product or service launch, Macaira emphasizes the need for comprehensive project planning, from initial audience research to post-launch evaluation. This episode is ideal for entrepreneurs, coaches, and content creators looking to enhance their copywriting and overall launch strategy.

On this episode of Marketers Talking, Jess Gonzalez is joined by Mark Wonderlin, the owner of Mosaic Media Films, to share invaluable insights on effective marketing strategies, building successful campaigns, and exploring the latest industry trends. What will you learn in this episode? How can professional video production create a compelling narrative for your brand? Why are customer testimonials and case study videos so impactful? What is the importance of creating evergreen video content? How can you effectively utilize video content across different social media platforms? What are some best practices for streamlining the video feedback process? Tune in to harness the power of video in your marketing strategy and create a lasting connection with your audience. Don’t miss out on these expert tips and insights!

In this episode of #MarketersTalking join Jess and launch strategist Macaria Smith in this insightful interview where they delve into the world of launch copywriting. Discover the importance of crafting compelling copy for product launches, understanding audience psychology, and leveraging email marketing for building authentic connections. Learn how to optimize your copywriting strategies for successful product launches and establish long-term relationships with customers. Whether you're an online coach, course creator, or service provider, this interview is packed with valuable insights to elevate your launch game!

Join Jess Gonzalez and Neha Gunnoo in a captivating discussion about essential elements for entrepreneurial success - storytelling, mental health, and achieving work-life balance. Gain valuable insights on overcoming fears, prioritizing mental well-being, and optimizing productivity while maintaining a healthy work-life equilibrium. Discover practical tips and advice from experienced entrepreneurs on navigating the challenges of entrepreneurship and fostering personal growth.

Join James and Jess in an insightful conversation where they unravel effective digital marketing strategies tailored for 6 figure business owners. Discover the significance of understanding consumer behavior, harnessing data analytics, and mastering content marketing in the ever-evolving digital landscape. From demystifying digital marketing to emphasizing testing and the power of Pinterest and email marketing, this episode is packed with valuable insights to elevate your marketing game. Whether you're looking to simplify your approach or enhance your current strategies, this discussion offers practical tips and essential fundamentals to drive success in your digital marketing endeavors.

Rebecca Chalson, a personal branding and digital marketing expert with nearly a decade of experience, shares her insights on building a powerful personal brand. She emphasizes self-discovery as a core element, urging professionals to recognize their unique strengths. Rebecca discusses the distinction between personal branding and traditional marketing, highlighting storytelling and the importance of authenticity. Practical strategies for optimizing LinkedIn profiles and leveraging podcasting for brand success are also covered, offering valuable tips for career advancement.

In this episode, join Jess and Sam Cordry in a deep dive into the importance of storytelling in branding and marketing. Discover how authenticity, vulnerability, and achievements play a crucial role in sharing your story effectively. Learn valuable insights on balancing data-driven metrics and intuition for marketing success. If you're looking to differentiate yourself in a competitive landscape and build meaningful connections, this discussion is a must-watch!