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4min chapter
Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby
Marketers Talking
Deciphering Account-Based Marketing Challenges
Exploring the obstacles faced in implementing Account-Based Marketing, focusing on the significance of a well-defined account list and sales-marketing alignment. It also addresses the transition to a revenue-focused role and the advantages of external consultant support for ABM strategies.
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