Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby
Marketers Talking
Measuring Success in Account-Based Marketing
The chapter explores the key metrics crucial for successful Account-Based Marketing (ABM), focusing on account level engagement and the significance of first-party data in contrast to third-party signals. It emphasizes measuring marketing sourced pipeline, AVM sourced revenue, and account engagement as vital components in the collaborative effort between sales and marketing for effective ABM programs.
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