3min chapter

Marketers Talking cover image

Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby

Marketers Talking

CHAPTER

Introduction

Exploring the pitfalls and complexities of implementing account-based marketing (ABM), including the impact of external influences on organizational expectations. Emphasizing the crucial role of aligning marketing with revenue goals and laying a strong foundation in the early stages of ABM.

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