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Scrappy ABM

EP. 55 - 4 Steps to ABM-ing Your Marketing I Recorded on Letterdrop

Apr 11, 2024
Marketing expert Mason Cosby discusses the 4-step ABM framework on building relationships with customers. He emphasizes data, distribution, destination, and direction in ABM. Understanding the buyer's journey and aligning content is key. The podcast explores harmonizing sales and marketing, tailored engagement strategies, personalization, intent data, and the stages of engagement in the account progression process.
42:39

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • ABM focuses on long-term relationships with customers for revenue growth.
  • Align marketing and sales teams with effective incentives and collaboration for successful ABM strategies.

Deep dives

Podcast Overview and Approach to ABM

The podcast discusses groundbreaking approaches to Account-Based Marketing (ABM) that emphasize creativity and effectiveness without requiring significant financial investment. It features marketing experts who redefine ABM with unconventional methods focusing on limited resources and innovation. The key insight is that the podcast celebrates problem-solving and tenacity in implementing successful ABM strategies that resonate with marketers aiming for scalable and efficient marketing tactics.

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