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EP. 55 - 4 Steps to ABM-ing Your Marketing I Recorded on Letterdrop

Scrappy ABM

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Harmonizing Sales and Marketing for Account-Based Success

The chapter explores the intricacies of aligning sales and marketing teams for effective account-based marketing strategies, emphasizing the need for cohesive cooperation and understanding between the departments. Discussions revolve around incentivizing right actions, setting common revenue goals, and establishing clear metrics to drive sustainable collaboration and long-term alignment.

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