Distribution First How to Build a Thriving Content Career with Chelsea Castle
Oct 31, 2023
Chelsea Castle, content marketing expert, joins Justin to discuss working at large vs small companies, transitioning from contributor to content strategist, Lavender's collaborative content strategy, and advice for early career marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Career Trajectories and the Advantages of Working in Different Companies
02:55 • 15min
The Importance of Strategy and the Carefully Crafted Lavender Team
17:50 • 2min
Collaborative and Agile Team Dynamics with an Emphasis on Branding
19:27 • 2min
Balancing Brand Awareness and Revenue Impact: Self-Attribution and Inbound Leads
21:54 • 5min
Observing, Listening, and Being a Contrarian
27:18 • 5min