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How to Build a Thriving Content Career with Chelsea Castle
Oct 31, 2023
Chelsea Castle, content marketing expert, joins Justin to discuss working at large vs small companies, transitioning from contributor to content strategist, Lavender's collaborative content strategy, and advice for early career marketers.
32:58
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Quick takeaways
- Leveraging content in different organizational contexts can provide unique opportunities and challenges for content marketers.
- Building a collaborative and fun work environment can foster the creation of high-quality and impactful content.
Deep dives
Balancing Content Marketing in Different Environments
In this podcast episode, Justin talks with Chelsea from Lavender about the use of content in different environments. They discuss the learnings and challenges of leveraging content in larger organizations versus scrappy startups. Chelsea shares her experiences from working in journalism, marketing agencies, and tech companies. She highlights the advantages of learning from experts in larger companies, such as cross-functional collaboration, while also mentioning the benefits of being part of a smaller team where she can wear multiple hats. Overall, the conversation explores how content strategies can vary depending on the organizational context.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode