Balancing Brand Awareness and Revenue Impact: Self-Attribution and Inbound Leads

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In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment.

In this episode, you'll learn about:

• Working at Large vs Small Companies
• Moving from Contributor to Content Strategist
• The Top Advice for Early Career Content Marketers

CHAPTERS

[00:00:00] Intro

[00:01:44] How Chelsea Started Her Career

[00:04:04] Smaller Vs Larger Orgs

[00:09:31] Mindset Shift

[00:16:50] Lavendar's Collaborative Content Strategy

[00:26:40] Advice for Early Marketers

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CONNECT

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✉️ Email: hello@justinsimon.co

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