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Distribution First
Why 90% of Your Content Isn't Getting Traffic And What You Can Do About It | RevCon 2023
Nov 21, 2023
The podcast discusses the importance of content distribution and the need to focus on what's working. It presents the 3C content distribution method and provides examples of repurposing content. The podcast also emphasizes the use of analytics to maximize content distribution and build brand.
19:33
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Quick takeaways
- Distribution is crucial in content marketing, with 90% of content not receiving Google traffic.
- To implement effective content distribution, prioritize strategic planning and repurposing content for different platforms.
Deep dives
The Importance of Distribution in Content Marketing
The podcast episode emphasizes the significance of distribution in content marketing. The host shares personal experiences and statistics that changed their mindset about content strategy. One key idea highlighted is that 90% of content created does not receive traffic from Google. This realization led to a shift in focus towards distribution. The host discusses the challenges in implementing effective distribution strategies and emphasizes the need to prioritize distribution from the outset. They critique traditional distribution advice that often lacks practicality and scalability. The episode offers insights into the 3C content method, which involves creating quarterly cornerstone content, monthly core content, and daily cut content. The host shares real-life examples of repurposing and distributing content and the positive impact it can have on reach and engagement. They stress the importance of having a strategic plan for content distribution and provide resources for further exploration.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode