Expert Joel Klettke shares insights on debunking myths about case studies, emphasizing proactive planning, creative storytelling, and cross-team collaboration. They discuss the versatility of case studies in the buyer's journey, planning for content repurposing, and efficient distribution strategies.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience. Discover the key takeaways for building an engaging newsletter and the benefits of remixing your content.Links mentioned in the episode:Comparison between AI and Human-written content: https://twitter.com/mattragland/status/1622625018067705857 Matt's newsletter remixing process:https://www.loom.com/share/77a9b761c71e44329c8d17424d27bc8d LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

TJ Bonaventura, of StudioPod, invited Justin on to chat about some of the challenges faced by organizations when it comes to repurposing content and why playing the "long game" and investing in repurposing existing content is the key to winning over time.They cover leveraging your existing content, building an engaged audience, and they challenge the notion that immediate results are the only measure of success.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this week's episode, Justin chats with Rob Balasabas about the crucial lessons B2B marketers can take from the creator economy. With traditional marketing tactics and strategies losing their stronghold and attention, how can brands build authentic connections with their audience? In this conversation, they explore content distribution hacks, the value of podcasts, and how to maintain consistency in your marketing efforts. Tune in to learn more about creating meaningful connections, leveraging new platforms, and measuring success.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, learn the secrets of running a successful content marketing strategy in just 5 hours a week, all thanks to the power of AI. Mason Cosby, head of demand gen at Sales Assembly, reveals how AI tools have maximized his content creation and enabled him to scale his efforts like never before. Discover the exact techniques he uses to incorporate AI into content marketing and how they contribute to his success.This episode is brought to you by Content Repurposing Roadmap.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin shares tips for getting started with a podcast and gives his top three reasons to start one this year. Going deep on:The power of podcasts in content strategyUnique tips for getting started with podcastingRepurposing podcastsUtilizing Subject Matter Experts (SMEs)Leveraging podcasts to market your productInterested in working with Justin? Get in touch: https://justinsimon.coLinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

The podcast discusses pivoting from content creation to distribution first, highlighting the importance of building a distribution engine. They cover strategic content distribution approaches, proactive strategies, and standing out with unique messaging. The conversation also explores AI tools, niche market tactics, and the value of quality over quantity in content marketing.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Morgan Smith about how The B2B Power Hour shifted to a Distribution First content strategy in 2023 and how they saw greater returns by repurposing their entire library of podcast episodes. B2B Power Hour, a weekly podcast, initially operated with multiple live shows every single week on LinkedIn and YouTube. However, as their consulting business grew, they realized they couldn't maintain both full-time content creation and consultancy services.The team was facing burnout, and the content creation pace became unsustainable. So they decided to blow up the entire strategy and we're breaking it all down. LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Learn how to maximize content value through repurposing, create multiple pieces from one idea, explore different content angles, and generate content series from a central idea. Strategies include conducting a content audit, using varied angles like resources and tools lists, and tailoring distribution plans based on audience engagement.

Silvio Perez, the Founder and CEO of Ad Conversion, joins to discuss the art of blending organic and paid social media strategies. He dives into creating a cohesive content strategy that fosters trust and engagement. Silvio shares insights on the importance of tailored content for different platforms and blending metrics for better performance evaluation. He emphasizes the need for intentional, quality-driven content and active audience engagement on social media, revealing how effective advertising can significantly enhance marketing impact.