How I Distribute This Show Every Single Week (+ Defining A Successful Distribution Strategy)
Sep 26, 2023
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Discover the evolving landscape of content strategy and leading with a 'Distribution First' approach. Learn about the case study on podcast distribution and its success. Explore the benefits of doing a video show. Understand the importance of patience in content success. Dive into maximizing content reach and engagement on different platforms. Get insights into podcast distribution and resources for brand building and content marketing.
Distribution-first approach maximizes content impact and reach.
Creating pillars of content enables systematic and repeatable content strategy.
Deep dives
The Importance of Repurposing and Distributing Content
In this podcast episode, the host emphasizes the significance of repurposing and distributing content effectively. They highlight the common practice of treating content distribution as an afterthought in content strategies and advocate for a distribution-first approach. By focusing on distribution from the beginning, content creators can maximize the impact of their content and reach a wider audience. The episode discusses how to repurpose various types of content, such as videos from webinars, podcasts, and live events, and shares strategies for getting the most out of every piece of content.
Building a Consistent and Repeatable Content Strategy
The podcast explores the importance of building a consistent and repeatable content strategy. The host shares their experience in creating a podcast and using it as a core piece of content to build a content strategy around. They discuss the concept of creating pillars of content that can be repurposed into various formats, such as LinkedIn posts, clips, and newsletters. The goal is to have a systematic approach to content creation and distribution, with a clear understanding of what needs to be done each week to successfully produce and distribute the content.
The Value of Evergreen Content and Content Longevity
The podcast episode highlights the value of evergreen content and the importance of keeping content alive over time. The host shares insights on how to repurpose content and distribute it across different platforms to increase its visibility and reach. They provide examples of extending the lifespan of a video by cutting it into shorter clips and distributing them on platforms like YouTube shorts, LinkedIn, and Twitter. The episode also discusses the potential of shorts becoming searchable in the future and the need to adapt content creation to fit the evolving consumption habits of audiences.
Finding Your Niche and Creating Authentic Content
The podcast episode delves into the process of finding one's niche and creating authentic content. The host shares their experience of discovering their passion for repurposing and distribution through trial and error on LinkedIn. They emphasize the importance of being passionate about the content topic and connecting with the audience on a deeper level. The episode also highlights the value of sharing personal experiences and stories to engage with the audience and establish credibility. The host encourages content creators to focus on building a community of like-minded individuals rather than trying to cater to everyone.
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In this episode of Distribution First, Justin joins Rob Ruscher on the On Camera On Brand podcast, to dive into the evolving landscape of content strategy and leading with the "Distribution First" approach.