Distribution First
Your New Content Marketing Playbook (ft. Jess Cook)
Sep 19, 2023
Jess Cook, a content marketing expert, joins the hosts to discuss content distribution, leveraging internal expertise, AI in content creation, and repurposing content for maximum impact. They also debunk common content marketing myths and highlight the importance of personal branding and distribution planning. Challenges of communication and coordination within a content marketing team are explored, along with the use of AI tools for content creation and repurposing.
40:37
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Quick takeaways
- Focusing on quality and repurposing existing content can be more effective in engaging audiences than the belief that new content needs to be published every week.
- Creating a minimum viable piece of content and getting it out quickly to gauge audience interest, and then repackaging and experimenting with different formats and distribution channels based on audience feedback and engagement, can be more beneficial than striving for perfection before publishing.
Deep dives
Myths of Content Marketing
One myth discussed in the podcast is the belief that new content needs to be published every week to attract and retain an audience. The speakers argue that this mindset is outdated and that people consume content in various ways. They suggest that focusing on quality and repurposing existing content can be more effective in engaging audiences.
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