Your New Content Marketing Playbook (ft. Jess Cook)

7 snips

Sep 19, 2023

Jess Cook, a content marketing expert, joins the hosts to discuss content distribution, leveraging internal expertise, AI in content creation, and repurposing content for maximum impact. They also debunk common content marketing myths and highlight the importance of personal branding and distribution planning. Challenges of communication and coordination within a content marketing team are explored, along with the use of AI tools for content creation and repurposing.

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Introduction

00:00 • 5min

Creating Standout Content and Thinking Ahead

04:42 • 4min

Strategies for Content Marketing

08:12 • 15min

Challenges of Communication and Coordination

23:26 • 14min

Exploring the Use of AI Tools and Repurposing Content

37:50 • 3min