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15min chapter
Your New Content Marketing Playbook (ft. Jess Cook)
Distribution First
Strategies for Content Marketing
This chapter explores two strategies for content marketing: focusing on the ROI of the promoted tool or subscription to address uncertainty, and allowing internal employees to showcase their expertise for enhanced credibility. It emphasizes the importance of personal branding and highlights the significance of having a plan and prioritizing distribution in content marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode