

This is What Your Marketing VP Actually Cares About
6 snips Aug 29, 2023
Carter Severns, an expert in modern content marketing, discusses the importance of project management, evolving content marketing strategies, choosing the right marketing channels, gaining insights about ideal customers, balancing content creation, and the importance of focus and enjoyment in running a marketing department.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Importance of Project Management and Evolving Content Marketing
01:41 • 15min
Understanding Your Audience and Choosing the Right Marketing Channels
16:49 • 2min
Gaining Insights about Ideal Customers and Strategies for Engagement
19:18 • 2min
Balancing Content Creation and Expectations
20:55 • 17min
Discussion on Focus and Enjoyment, Teasing Future Content Strategies
38:16 • 2min