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This is What Your Marketing VP Actually Cares About
Aug 29, 2023
Carter Severns, an expert in modern content marketing, discusses the importance of project management, evolving content marketing strategies, choosing the right marketing channels, gaining insights about ideal customers, balancing content creation, and the importance of focus and enjoyment in running a marketing department.
40:56
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Quick takeaways
- Balancing short-term and long-term content strategy is crucial, focusing on quick wins and growth initiatives while remaining open to adjustments.
- Establishing trust and empowerment between the VP of Marketing and the Head of Content is vital for successful content strategy execution.
Deep dives
Balancing Short-term and Long-term Content Strategy
Carter discusses the importance of balancing short-term and long-term content strategy. He emphasizes the need to focus on both quick wins and long-term growth initiatives. Carter's approach involves setting expectations for different content channels, determining success indicators, and remaining open to adjustments along the way. He also highlights the value of understanding the product and customers to create compelling content that addresses their needs.
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