Carter Severns, an expert in modern content marketing, discusses the importance of project management, evolving content marketing strategies, choosing the right marketing channels, gaining insights about ideal customers, balancing content creation, and the importance of focus and enjoyment in running a marketing department.

Carter Severns, SVP of Marketing for Delivery Solutions, chats about the significance of empathy and intentionality in leadership. He discusses how building rapport enhances effective communication and the role of likability in a leader's success. Severns shares insights on navigating challenges like budget cuts by emphasizing transparency while maintaining morale. With a focus on remote work, he offers practical strategies like weekly coffee chats to strengthen team connections. His journey shows the transformative power of genuine relationships in leadership.