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17min chapter
This is What Your Marketing VP Actually Cares About
Distribution First
Balancing Content Creation and Expectations
This chapter delves into the challenge of balancing the content that should be created versus the content that actually gets created. It explores the internal factors that influence content creation decisions and the difficulty of aligning with higher-ups' expectations. It emphasizes the importance of setting clear expectations and indicators of success or failure when trying out new channels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode