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This is What Your Marketing VP Actually Cares About
Distribution First
Understanding Your Audience and Choosing the Right Marketing Channels
The speakers discuss the importance of understanding your audience and choosing the right channels to reach them. They share their experience of using webinars to generate leads and highlight the effectiveness of providing valuable content to a hungry audience. They also emphasize the need to identify where your ideal customer profile hangs out and how active they are on different platforms.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode