Distribution First cover image

This is What Your Marketing VP Actually Cares About

Distribution First

CHAPTER

Understanding Your Audience and Choosing the Right Marketing Channels

The speakers discuss the importance of understanding your audience and choosing the right channels to reach them. They share their experience of using webinars to generate leads and highlight the effectiveness of providing valuable content to a hungry audience. They also emphasize the need to identify where your ideal customer profile hangs out and how active they are on different platforms.

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