This is What Your Marketing VP Actually Cares About
Distribution First
The Importance of Project Management and Evolving Content Marketing
This chapter explores the role of project management in bringing organization and structure to a marketing team. It also discusses the changing landscape of content marketing, emphasizing the need for a new approach to stand out in a saturated internet. The speakers delve into the significance of having a purpose and clear objectives when creating content, as well as the importance of demonstrating the impact of the product through beneficial marketing.
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