This is What Your Marketing VP Actually Cares About
Distribution First
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The Importance of Project Management and Evolving Content Marketing
This chapter explores the role of project management in bringing organization and structure to a marketing team. It also discusses the changing landscape of content marketing, emphasizing the need for a new approach to stand out in a saturated internet. The speakers delve into the significance of having a purpose and clear objectives when creating content, as well as the importance of demonstrating the impact of the product through beneficial marketing.
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