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Distribution First
Why New Content Can't Save You (+ Rookie Mistakes to Avoid)
Aug 15, 2023
Content marketing strategies, repurposing existing content, measuring success beyond creating more, getting leader buy-in, challenges and misunderstandings faced by content marketers, avoiding burnout, finding new angles, running pilots, updating old content, marketing internally, consequences of seeking external validation
47:08
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Quick takeaways
- Repurposing existing content can be just as effective as creating new content.
- Finding innovative ways to communicate your message can make your content more engaging.
Deep dives
Understanding the Content Hamster Wheel
Many content marketers find themselves burnt out and overwhelmed by the constant need to create new content. To break free from the content hamster wheel, it's important to take a step back and assess what is truly driving success in your role. Rather than focusing on producing a high volume of new content, the key is to align your content with your goals and measure the effectiveness of your efforts. Analyzing the engagement and conversion of your existing content can provide valuable insights into what is working and what needs to be improved.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode