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Distribution First
What is the Most Effective SEO Strategy Right Now? (Tim Hanson Explains)
Oct 24, 2023
Tim Hanson, an SEO expert, joins Justin on this episode of Distribution First to discuss the current state of SEO, the impact of AI on content creation, purposely hampering ad budgets, the power of positive reviews, creating useful content, treating content as an asset, and the importance of a holistic SEO strategy.
48:47
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Quick takeaways
- Start your SEO strategy at the bottom of the funnel with sales-oriented content like buyer's guides and product-specific use case articles to capture qualified leads.
- Create comprehensive and informative bottom funnel content that directly highlights how your product solves specific problems and addresses the needs of your target audience for converting leads into customers.
Deep dives
Creating a Comprehensive SEO Strategy
When building an SEO strategy, it is recommended to start at the bottom of the funnel and work your way up. Begin by focusing on bottom of funnel content such as buyer's guides and product-specific use case articles. These types of content are sales-oriented and provide value to potential customers further along in the buying process. By addressing specific use cases and targeting niche keywords, you can capture more qualified leads. Additionally, don't overlook the power of middle of funnel content, which includes listicles, alternatives comparisons, and how-to guides. These content types help educate potential customers about different solutions and position your brand as an authority in the industry.
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