

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck
Apr 11, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 3min
Sales and Marketing Go Hand in Hand
02:39 • 2min
The Key to Direct Response Marketing Is Copywriting
05:00 • 2min
Copywriting, Direct Response Marketing, Copywriting
06:40 • 2min
Is It Possible to Build Better Emails?
08:47 • 2min
Marketing - What Are the Search Volume Terms?
10:30 • 2min
How Do You Qualify for Sales?
12:02 • 3min
How to Describe a Product in a Different Way
14:52 • 2min
How Important Is All in One Blank Platform for Product?
16:50 • 2min
The Number One Builder of Report Is Commonality in Language
19:15 • 2min
Katy Ande - What Are You Doing Without Us?
20:50 • 4min
Are You Using the Right Language?
24:53 • 2min
What Are Your Priorities for the Shear?
26:37 • 3min
I'm a Heavy Individial, I Believe in Persolization
29:56 • 2min
How to Do Research Fast
31:39 • 2min
How Many Quality Emales Do You Want?
33:11 • 3min
Speed to Lead on a Demo Request?
36:02 • 2min
How to Build a Shared Funnel With Your Sales Peer
38:08 • 2min
Marketing From High Intent Versus Lead Capture
40:09 • 4min
How Many Meetings Do You Need?
44:02 • 2min
The Only Perspective That Matters Is Theirs
46:12 • 2min
Live Better, Sell Better, Podcast Inside Sales Excellence
48:01 • 3min