The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

Apr 11, 2022
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1
Introduction
00:00 • 3min
2
Sales and Marketing Go Hand in Hand
02:39 • 2min
3
The Key to Direct Response Marketing Is Copywriting
05:00 • 2min
4
Copywriting, Direct Response Marketing, Copywriting
06:40 • 2min
5
Is It Possible to Build Better Emails?
08:47 • 2min
6
Marketing - What Are the Search Volume Terms?
10:30 • 2min
7
How Do You Qualify for Sales?
12:02 • 3min
8
How to Describe a Product in a Different Way
14:52 • 2min
9
How Important Is All in One Blank Platform for Product?
16:50 • 2min
10
The Number One Builder of Report Is Commonality in Language
19:15 • 2min
11
Katy Ande - What Are You Doing Without Us?
20:50 • 4min
12
Are You Using the Right Language?
24:53 • 2min
13
What Are Your Priorities for the Shear?
26:37 • 3min
14
I'm a Heavy Individial, I Believe in Persolization
29:56 • 2min
15
How to Do Research Fast
31:39 • 2min
16
How Many Quality Emales Do You Want?
33:11 • 3min
17
Speed to Lead on a Demo Request?
36:02 • 2min
18
How to Build a Shared Funnel With Your Sales Peer
38:08 • 2min
19
Marketing From High Intent Versus Lead Capture
40:09 • 4min
20
How Many Meetings Do You Need?
44:02 • 2min
21
The Only Perspective That Matters Is Theirs
46:12 • 2min
22
Live Better, Sell Better, Podcast Inside Sales Excellence
48:01 • 3min