The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

How to Describe a Product in a Different Way

Marketers love to describe the product in a way that your prospecting custmer never would. Marketers generally, and i know what pokets im on, but i'll go here, marketers like to differentiate. People like to compare. So yout have a little bit of a brain puzzle for your as human beings, we cannot understand something without comparison. To stand out, you need it. You got to compare it to something to understand it. At patien pop, when i've joined patient pop,. You know what we were saying a lot in our outbound e males messagin proposals and all in one practiced throath platform. Deg, how many doctors do you think have

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app