The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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I'm a Heavy Individial, I Believe in Persolization

i'm heavy individial. i believe in personalization in at least four of the enas. Most reps only personalize if they do the first ena. It doesn't just mean first name token. What dis it own. To customization should be to the persona riht, so there's customization to a persona personalization. You don't go ht to put a subject line. If you're huff, right? You don't have to do that. You're the huff. But the who, the who is what matters.

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