The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Key to Direct Response Marketing Is Copywriting

i can't understand why if i'm in sass sales to day, like we talke so much about the process. One of the reasons that i think that i could be decent at sales is because i'm a good copywriter and i would write good emales. Even amongst marketers, how many of them are strping, you're my strong copy? It's crazy. Why not become a better copy writer? You can ook a meeting off of six lines in an email. Is there so much out there?

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