The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Copywriting, Direct Response Marketing, Copywriting

i thought i was a good writer until, like, i was at drift an davy canceas. They'd asked me to help write emails sometimes. And we would just sit at the table and like, jam on emales. It's that important to hav om that can do that skill rit. You have to want to understand human emotion. Thand understand how you tell a story, how you pull it out,. How to be short and punchy.

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