The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

Marketing From High Intent Versus Lead Capture

Katy tos great thinks, ok. The shift in thinking in be to be marketing from high intent verse lead capture. What's your perspective on that as a sales leader? We need have agreed upon s l as, in conversion rate expectations. Because if i'm meeting the s l a and they're not converting, now can blame Marketing. You're not making touches you're not doing the personalization yet. Prove it by avoiding it by working by avoiding those conversations.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app