The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Do Research Fast

You create 12 to 18 touch sequins. Four to six of those things will be unique content, basically. And the others you can use for nurture, whatever. You bake ous like hay, this is the sequence, but acs of these have to bepersonalized. That would be like, insert personalization. Ritnis brackets, so i couldn't send without it. So the templet is customized. The first sentence personalized. And i'm asking for one sentence of personalization. I taught my teams how to do this. Like, we broke down copy. We had something caled the shakespeare ward, like the best written email. But also how to do research

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