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Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Dave Gerhardt Show

00:00

Marketing - What Are the Search Volume Terms?

When we tak direct organic, i wonto know what are the organic phrases the people are typing that find us and buy. Cause also, margeters are better tester than salespeople. You've tested those ads. And so if i know what the highest headline is, guess what? My subject lines start to look like right where i'm looking at water, the things that grab the eyes of my prospects. So i start in marketing. That gives me my foundation, and then start writing for my team.

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