The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Number One Builder of Report Is Commonality in Language

The number one builder of report is commonality in language. We pick up on accents at a subliminal level, not even a conscious level. Someone sounds different from us, the fear part of our brain lights up. So when you're sending these messages and you sound different than how your prospects talk, you are immediately pushing them away. When you describe yourself as never seen before, innovative, you atly scaring them away because it's too far out, it's too novel to understand. I love this stuff. This is the stuff that they should be teaching inside of frin saleta.

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