UI Breakfast: UI/UX Design and Product Strategy

BDTP. SaaS Brand Architecture with Karrie Sanderson

Apr 21, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
How to Scale a SaaS Brand
01:48 • 2min
3
How to Brand Your SAS Product
03:53 • 4min
4
How to Interview Customers to Get Insights About Their Brand Perception
07:39 • 2min
5
The Importance of Personality in Branding
09:25 • 2min
6
How to Source Passive Research Without Having Dedicated Interviews About Branding
11:43 • 2min
7
How to Pick a Functional Name for Your Product
14:05 • 2min
8
How to Shape a Brand
15:41 • 5min
9
How to Create a Simple Brand Message for Your Product
20:25 • 2min
10
The Importance of Targeting
22:38 • 3min
11
The Importance of Brand Consistency
25:29 • 4min
12
The Life Cycle of a Complete Rebrand
29:13 • 2min
13
How to Scale a Company and Stay on Brand
31:25 • 2min
14
How to Succeed as an Employer Brand
32:57 • 3min
15
The Importance of Owning Your Brand
35:34 • 3min
16
How to Launch a Brand
38:17 • 2min