BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
The Importance of Targeting
If you start with your vision and your mission, that gives you some flexibility of how the world might be different. Then there's probably some signal in there from either the marketer saying, it's not for me but maybe the finance guy would love this or pay attention to who they might think about recommending it to when you're talking to them. You just might need to do a little bit of testing with someone else to see if there's something there. Pay attention to where the real, where both are. That's the first thing. If you really believe after you've tried something that the signal is there that, hey, this was a miss on the target,. Give it another shot
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