
BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
The Importance of Personality in Branding
Some of the most successful companies are those that put customer first. But you have to be careful if you index too much on any one individual as a part of your brand, he says. "Your brand is tied to that individual for the good times and when things don't go so well"
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