UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. SaaS Brand Architecture with Karrie Sanderson

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Importance of Personality in Branding

Some of the most successful companies are those that put customer first. But you have to be careful if you index too much on any one individual as a part of your brand, he says. "Your brand is tied to that individual for the good times and when things don't go so well"

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