The Importance of Personality in Branding

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Typeform, Smartsheet — Karrie’s previous employers
• Uncovering Customer Insights with Aggelos Mouzakitis
• Wynter — a research platform
• Warby Parker — an example of a consistent brand
• Brandfolder, Frontify — Digital asset management systems
• Connect with Karrie on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

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