BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Shape a Brand
"I like to have things written down, not because I feel like it's restrictive," she says. "It actually gives everybody a touch point or a place to go to understand how you should show up in the world as a brand" A messaging framework will help content teams and product marketing team know what they're saying out there in the world,. And that's more the top level. All of your product messaging should layer under that."
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