UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. SaaS Brand Architecture with Karrie Sanderson

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Shape a Brand

"I like to have things written down, not because I feel like it's restrictive," she says. "It actually gives everybody a touch point or a place to go to understand how you should show up in the world as a brand" A messaging framework will help content teams and product marketing team know what they're saying out there in the world,. And that's more the top level. All of your product messaging should layer under that."

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner