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4min chapter
BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
The Importance of Brand Consistency
The need to be clever and getting bored with your own message can be your worst enemy. Warby Parker, which is a US eyeglass brand, shows up consistently on all channels. Resist the temptation to change it all the time. If you've done the research ahead of time to know who your customers are, to really get those pain points out,. if you found out who they value, what sources of expertise, where you should be showing up... It's so hard not to roll for a little while but it will hurt your brand if you're constantly switching.
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