BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Importance of Owning Your Brand
SaaS is an opportunity to make big step changes in what you're doing and have a big impact really quickly. I loved when I joined Smart Sheet because they'd grown quite large, but hadn't necessarily spent the time thinking about what it would take to scale the brand. Where are we falling short? Take ownership of who you want to be so that your customers will form their own opinion of you.
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