BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
How to Source Passive Research Without Having Dedicated Interviews About Branding
As a marketer, I believe that my job is to be very, very close to the product teams. So you can tap into existing research that way. If you want to do things like do your own type of research, there's a lot of different companies out there that you can work with. Winter is a good platform for that that I've used before. And it doesn't have to be a lot. It's amazing how just a small sample size of people who really like you will start to converge on common themes.
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