BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Pick a Functional Name for Your Product
Naming is one of the hardest things to do as a marketer and product. When you're first getting started with a SaaS product, a functional name is a great way to jumpstart people understanding what your product does. The challenges is down the road as your product gets bigger. If you expand past that name, then that name becomes a liability because people think that's all you do.
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