BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Scale a SaaS Brand
Former SmartSheet CMO: A brand is something that's out there whether you like it or not. As soon as someone understands about your product, they start to form an impression of it. So the opportunity really is to take charge of that and shape it in the way that you'd like it to go. The longer you wait to define and articulate the core pieces of the brand, who you are,. who you're not, who you're for, the harder it'll be to put that genie back in the bottle once people have formed their opinions of you.
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